sex sells if you're making porn videos. if you're making a porn video with no sex, it's not going to sell. >> reporter: 1990s it seemed like you had a quote/unquote, normal ceo life, right? clean and sober, wildly successful, speaking at the stanford business school quite often, donating to charity. when did it switch gears to this crazy lifestyle you're describing? >> you're assuming because i'm a clean and sober ceo that my lifestyle is a standard lifestyle. >> reporter: no. you were speaking of stanford and donating to charities. >> right. >> reporter: and seemingly, within all the normal society -- >> i still speak at functions. i still donate to charity. i'm still talking to business people like yourself. so my lifestyle has always been off the wall. i'm sorry. it didn't reach the press until just recently. >> reporter: $100 million is what i read you walked away with, you lost some, gained some, how did it change you?